Medea can increase your sales team’s productivity, strategic planning, operational efficiency and overall visibility by maximizing business intelligence gained from one centralized database with full cycle affiliate information.
Using Argo’s proprietary database of MSO office infrastructure, you can maintain a real-world perspective on your affiliate universe by organizing systems and contacts into the divisions and regions that the MSOs organize their own office-reporting structure in.
Some clients choose to purchase prospect information from MediaBiz Media Census, Nielsen, or Warren and need assistance organizing this data in an organized and integrated manner that allows for effective reporting. Argo’s streamlined approach of importing this data into the correct office entities in Medea will enable your network to maximize the value of such prospect data.